Reshaping VISIONNAIRE’s identity across EVERY TOUCHPOINT
Visionnaire
We set out to reimagine how Visionnaire presents itself to the world, shaping a narrative that reflects its bold and contemporary spirit. Starting from the ground up, we carried out a complete rebranding — from logo refinement, typography, and color palette selection to every tactile and digital touchpoint — with the aim of creating a cohesive and unified brand presence.
A living environment
Beginning with the website, we sought to give Visionnaire’s imagery greater space and impact. The outcome is a curated digital space where visitors can explore collections and craftsmanship, discovering inspiration in every piece of content.
Beginning with the website, we sought to give Visionnaire’s imagery greater space and impact. The outcome is a curated digital space where visitors can explore collections and craftsmanship, discovering inspiration in every piece of content.
An enhanced experience
We rearranged categories and products with clarity and rhythm, allowing each creation to breathe. Full-bleed images, dynamic videos, and subtle visual accents draw the eye, turning every page into a stage for the company’s vision.
We rearranged categories and products with clarity and rhythm, allowing each creation to breathe. Full-bleed images, dynamic videos, and subtle visual accents draw the eye, turning every page into a stage for the company’s vision.
Tradition meets refined clarity
From shoppers and stationery to invitations, packaging, and catalogues, each tactile element was thoughtfully reworked to form a strong visual language, combining cleaner compositions, richer textures, and a warmer overall tone.
From shoppers and stationery to invitations, packaging, and catalogues, each tactile element was thoughtfully reworked to form a strong visual language, combining cleaner compositions, richer textures, and a warmer overall tone.
Digital communication
We extended the rebranding to Visionnaire’s social media, creating an omnichannel experience that prioritizes linear, simple compositions to let the products take center stage.
We extended the rebranding to Visionnaire’s social media, creating an omnichannel experience that prioritizes linear, simple compositions to let the products take center stage.
Result
We have curated an EVOLVING NARRATIVE that embodies VISIONNAIRE’s legacy
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