Imagining a colorful narrative for KERAKOLL

Kerakoll Color Collection

Kerakoll creates high-end conscious colors and surfaces for interior design. After mastering elegant neutrals for several years, in 2020 the brand entered a new multicolored world with Color Collection, a range of 150 unique tones and finishes inspired by classic Italian design. For this new chapter, the company asked us to supervise and curate the launch of their new venture: from a bespoke visual identity, to the narrative, from advertising to a digital event, accompanied by unique branded content.
Client: Kerakoll
Typology: Branding
Year: 2020 - 2021
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Film Manifesto
We started with the creation of a short film showing how Kerakoll colors come to life. Directed by Tommaso Ottomano, this artistic documentary follows a scientist in his quest to formulate the new exclusive colors.
Printed matter
We developed a set of printed tools to help convey the possibilities of the new collection: brochures, sample boxes, color decks and a huge collection book. The volume has been shot over the 2020 summer and presents 11 different homes that exhibit the wide range and uses of the products. Photography was entrusted to Salva Lopez and Dutch duo Scheltens & Abbenes, while the styling has been curated by Elena Mora.
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Intimate digital spaces
We created a functional web space and a social media strategy led by the desire to tell the story around the collection and its 150 tones, along with offering useful styling advice.
The first ADV was an exploration of inviting interiors, warm lights and timeless design. Photographed within the brand showroom, redesigned by us in collaboration with Elena Mora, the images are a conjoint work between photographer Salva Lopez and set designers Cameranesi Pompili.
Live Event
To celebrate the official Color Collection launch, we created “Welcome to Color” – a digital live show that had the theme of Color as a fil rouge. The event was broadcast live in November 2020 and was conceived as an entertainment show, with television rhythms, star guests and moments of pure leisure. The show was preceded by a teaser box containing custom goodies along with the collection printed materials.
#OnColors is a miniseries of dialogues with design visionaries regarding the role of color in their personal and professional life. The video series premiered during brand’s “Welcome to Color” event, with 4 episodes that featured Carlo Rivetti, president and creative director of Stone Island; Michelin starred chef, Davide Oldani; award winning Italian designer Luca Nichetto, and entrepreneur and founder of Pagani Automobili, Horacio Pagani.
Davide Oldani
Luca Nichetto
Carlo Rivetti
Horacio Pagani
We created a full spectrum LAUNCH STRATEGY AND COMMUNICATION for a major design name